Monday 31 March 2014

TIA - This Is Africa

I’ve been itching to share these images with you for a while now. Together with a very talented creative team I shot a fashion editorial inspired by the many references to Africa that can be found in SS14 creations from many labels. Africa is definitely a continent on the rise and the world of fashion is never late to pick up on current trends, from wherever they evolve. Here is a selection from this fashion editorial – This Is Africa – published in latest issue 14 of The View Magazine.

Technically, it was a fairly simple setup in terms of lighting, with a large Elinchrom Rotalux octabox to the left on a 45 degree angle, a v-flat to the right and a medium grey background.

Read the full story about the shoot here.

Photo: Donald Linderyd, www.dlinderyd.com
Stylist: Dasha Egay, www.funfunstyling.com
Models: Julia W & Holly Miller @ Leni's Model Management, www.lenismodels.com
Makeup: Kat Krupa-Ringuet, www.katkruparinguet.co.uk & Tamash Sharkan, www.tamashsharkan.com
Hair: Vimal Chavda using Evo products
Wardrobe: Top ZARA, Trousers ONE TEASPOON, Necklace TOPSHOP, Bag VALENTINO, Shoes NEW LOOK, Bracelet Alexander McQueen, Dress COS, Top ZARA, Scarf ISABEL MARANT, Sandals ASOS HARBOUR
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This Is Africa | Photo: Donald Linderyd, www.dlinderyd.com