TIA - This Is Africa

I’ve been itching to share these images with you for a while now. Together with a very talented creative team I shot a fashion editorial inspired by the many references to Africa that can be found in SS14 creations from many labels. Africa is definitely a continent on the rise and the world of fashion is never late to pick up on current trends, from wherever they evolve. Here is a selection from this fashion editorial – This Is Africa – published in latest issue 14 of The View Magazine.

Technically, it was a fairly simple setup in terms of lighting, with a large Elinchrom Rotalux octabox to the left on a 45 degree angle, a v-flat to the right and a medium grey background.

Read the full story about the shoot here.

Photo: Donald Linderyd, www.dlinderyd.com
Stylist: Dasha Egay, www.funfunstyling.com
Models: Julia W & Holly Miller @ Leni's Model Management, www.lenismodels.com
Makeup: Kat Krupa-Ringuet, www.katkruparinguet.co.uk & Tamash Sharkan, www.tamashsharkan.com
Hair: Vimal Chavda using Evo products
Wardrobe: Top ZARA, Trousers ONE TEASPOON, Necklace TOPSHOP, Bag VALENTINO, Shoes NEW LOOK, Bracelet Alexander McQueen, Dress COS, Top ZARA, Scarf ISABEL MARANT, Sandals ASOS HARBOUR
www.dlinderyd.com | Facebook | Twitter | Google+ | London Fashion & Portrait Photographer

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Very talented and versatile Jaz and I met one summer morning in northern Stockholm to shoot some retro fashion images. Here are some of the frames from that shoot. I introduced some Fuji Provia feel to them to go with the theme. They bring back memories of a certain rather famous singer from a very successful Swedish music export, don’t you think? Feel free to share if you like.

Here's the story behind the shoot.

Model: Just Jaz
Photography: Donald Linderyd
www.dlinderyd.com | Facebook | Twitter | Google+

More after the break.

Bohemian Fashion with Karin

I met Karin one morning at what has become one of my favourite locations for bohemian fashion. We kept it simple with natural light and a softbox. Karin is really inspiring to work with and a natural in front of the camera. I think the shoot worked very well. What do you think?

Here's how the shoot came about.

Model: Karin L
Photography: Donald Linderyd
www.dlinderyd.com | Facebook | Twitter | Google+

Winter Romantic

A very cold and windy, but sunny day, in early March, Hanna and I met up in Stockholm to create some spring-inspired romantic images. Let’s just say it was cold, not for me but for Hanna, which she doesn’t show one bit.

Model: Hanna Fredholm, Kryseis
Photo & post: Donald Linderyd
www.dlinderyd.com | Facebook | Twitter | Google+

Hollywood Lighting

I’ve really started to like hard lighting. If it works it can make portraits almost look 3D-like. If it doesn’t work it’ll be a disaster with very unpleasing shadows in the wrong place. Still worth a try.

Having mostly aimed for soft light with soft boxes and shoot-through brollies in the past, I took on the task to learn more about hard light. I wanted to create the classic “Hollywood lighting” or cinematic lighting from the 1940s that is so popular. Think Marilyn Monroe and you know what I mean.

I spent an evening doing self-portraits, just to see what the shadows looked like. My Canon Speedlite 580 EX IIs came in very handy, as they are small light sources and can be made even smaller and harder with grids and snoots from HONL, perfect for what I was looking for.

Self-portraits can be interesting and good practise, but my wife is definitely a better model, so I asked her to sit in for a few shots. I think we’re both pretty pleased with the result.

The Beach

I hooked up with very talented model (and working photographer) Marcela Diaz in August to create some traditional beach images, including bikinis and beachwear. Well, that was the plan…

The summer had been fantastic, with hot and sunny weather in abundance… until we decided to do a beach session. After a number of failed attempts we decided to give it a go.

Finally at the beach we realised just how windy and overcast the conditions actually were. We had initially talked about high contrast beachfront pictures with blue skies and a lots of sun. Instead we had to change our plan drastically.


More after the break…

6 Celsius

Found these images I took last year helping a newly started modelling agency and two hopeful models to start work on their books. We all dared the elements at Skeppsholmen, Stockholm in 6 Celsius and at times heavy rain in late October last year. Given the circumstances not bad at all.

More after the break...

Autumn is around the corner

Even though the thermometer tells me its 20C I can feel the autumn coming. It’s something in the clean air that you can almost touch. It tells me summer is finally over and its time for knitwear. So to prepare I thought I’d share some images from a shoot last autumn with lively Fanny. Enjoy!

More after the break...

Evening dress

Fanny wanted to take some pictures wearing an evening dress in a place where one usually don’t wear this type of attire. Interesting idea I thought and went location scouting, until I found an abandoned factory that was perfect for the job.

Equipped with my lightweight mobile setup we sneaked into the place around noon to make the best use of any natural light available, which wasn’t much at all. I think the pics turned out nicely nevertheless. What do you think?

More after the break…

Wireless Flash on Location

Two small flashguns, a brolly and a small grid can work wonders for almost any photo.
I tried this setup in a park in east London, UK, this weekend and am very pleased with the results from such a small and lightweight setup. Obviously, I brought much more gear than needed. But it could have been very lightweight, easily fitting into a LowePro backpack.